Privacy Policy

Website Privacy Policy for Wag Entertainment Limited

At Wag Entertainment Limited, we are committed to protecting the personal data that we obtain about you.

This Privacy Policy explains how we will process the data relating to you that you provide to us (or that we may collect) when you visit our website www.wagtv.com (the ‘Website’).

The Website is operated by Wag Entertainment Limited (we, us, our, Wag ), a company incorporated in England & Wales with company number 03556882 and registered office at Unit 207 Screenworks, 22 Highbury Grove, London, N5 2EF. Where we decide the purpose and means for the processing of the personal data that you provide via our Website, we are the “data controller”. As data controller, we will comply with all applicable data protection laws.

Our Website may contain hyperlinks to third party websites, including those of our e-shop third party service provider. These websites operate fully independently from us, and we cannot accept any responsibility or liability for the privacy practices of such third parties nor the availability of these external sites or resources. The appearance of such links on our Website is not an endorsement. Should you use any of these websites, such use is at your own risk and we would advise that you review their respective privacy policies.

If you have any questions or comments about this Privacy Policy, please let us know by emailing [email protected]. Please note that we may update this policy from time to time.

What personal information are we likely to collect about you?

In order to provide our online sales services and other related business activities, we will need to collect and process information about you.

Information provided by you

When you use our Website, whether for browsing to obtain program sales information and news about our productions or to make an online purchase or to upload your own content via the links to third party websites, you may be asked to provide some personal information. Should you contact us via the email link on our Contact Us webpage, we will obtain the following information:

  • your name
  • your email address
  • your free-text message contained in your email (which may include personal data and/or special categories of personal data)

If you decide to make a purchase, we will not ask you for your details. Instead, our e-shop will direct you to our third party payment services provider, Amazon.co.uk, where you will be asked for your payment and billing details. This information will not be shared with Wag Entertainment.

Analytics

We do not currently use data analytics on our Website, but we may choose to do so in the future with an aim to improving our Website and to offer the best, most accessible service possible to all of our customers.

Third party data analytics service providers (such as Google Analytics) provide visibility of website browser behaviour and navigation across a website. These third party data analytics service providers would only collect information on our behalf in accordance with our instructions and in line with their own privacy policies. Any data collected will almost always be anonymised and aggregated before reporting back to us.

Typically, data analytics service providers collect the following types of data:

  • number of visitors to our Website
  • pages visited while at the Website and time spent per page
  • page interaction information, such as scrolling, clicks and browsing methods
  • websites where visitors have come from and where they go afterwards
  • page response times and any download errors
  • other technical information relating to end user device, such as IP address or browser plug-in

To find out more, please read below about the use of analytics and cookies.

How do we use your personal data and on what basis?

When you visit our Website, whether to browse our content, to contact us about our services or make a purchase, we (or our third party service providers acting on our behalf) may use the personal information that you provide for the following purposes:

Providing our Products and Services

  • entering into an agreement with you to provide our services or products
  • performance of that agreement

We collect and use information from you to enable us to perform our sales contracts with you in relation to the production of our television series and program sales.

Customer Services & Enquiries

  • providing you with information about the services and products we offer, including information about our team and relevant personnel to contact with your specific enquiries
  • providing links to a platform via which you may share your CV with us (via our third party service provider)
  • replying to your email queries or responding to concerns or complaints

If you contact us to make an enquiry or to raise a concern about our Website or any aspect of our online services, we aim to respond to you as promptly as possible and we do so on the basis that we have a legitimate interest in replying to you.

Tax and other legal obligations

  • reporting VAT and other company tax reporting purposes (as required by law)
  • complying with regulators, law enforcement agencies or in relation to any claims that may arise

We process personal information for the legitimate interests and under the legal obligation of ensuring that use of the Website and e-shop (i) is lawful and non-fraudulent, (ii) does not disrupt the operation of our services, (iii) does not harass our staff or other individuals, and (iv) to enforce our legal rights and comply with our legal obligations.

In accordance with our legal obligations, we may disclose your information to the extent required by law which may include for financial accounting and taxation purposes with our auditors, regulators or other government bodies such as HMRC. We may also disclose your information to third parties in order to enforce or apply our contractual terms, to investigate potential breaches, to protect the rights and freedoms, property or safety of our business or those of our customers and other individuals.

Where we reasonably believe that you are or may be in breach of any of the applicable laws, we may use your personal information to inform relevant third parties such as your email/internet provider or law enforcement agencies about the content.

If we are involved in a merger, acquisition, or sale of all or a portion of our business or assets, the information we hold may be included as part of that sale, in which case you will be notified via email and/or a prominent notice on the Site of any changes in ownership or use of your information, as any choices you may have regarding that information.

Analytics & Cookies

At present, we do not use cookies or data analytics on our Website.

In the future, we may choose to use cookies and/or data analytics in order to collect log and analytical information, to help analyse how visitors use the site and to compile statistical reports on Website activity.

To find out more about the use of cookies, you may wish to visit www.allaboutcookies.org/.

To find out more about data analytics (in particular, Google Analytics), you may wish to visit: How Google uses data when you use our partners' sites or apps.

Should we use cookies or data analytics, we will do so in the pursuit of our legitimate interests to enable us to conduct our business more effectively, to forecast and meet future demand of our customers and to provide greater access and better service to a global base of Website visitors and customers.

This information is not used to develop a personal profile of you.

Financial Transactions

All financial transactions via our e-shop are handled directly by our payment service provider. We will not share any personal information with these third party providers, nor will we receive any of the financial information that you provide to them. The payment service provider which we use is Amazon (www.amazon.co.uk).

Do we share your personal information with anyone else?

We will only ever share your information with third parties in the ways that are described in this privacy policy. If you would like to find out more about how those third parties listed in this Privacy Policy use your information, this should be set out in their respective privacy policies accessible on their websites.

Personnel, Suppliers and Subcontractors

We keep your information confidential, but may disclose it to our personnel, suppliers or subcontractors (including our cloud-based data processing, data analytics and payment service providers) insofar as it is reasonably necessary for the purposes set out in this Privacy Policy, provided that they do not make independent use of the information and have agreed to adhere to the rules set out in this Privacy Policy. In some instances, this data sharing may involve the transfer of information outside the EU. Please see our section on International Data Transfers below.

We will not pass your information on to third parties for marketing purposes.

Your choices and rights in relation to personal data which we process relating to you

You have the following rights over the way we process personal data relating to you. We aim to comply without undue delay, and within one month at the latest:

  • to ask for a copy of data we are processing about you and have inaccuracies corrected;
  • to ask us to restrict, stop processing, or to delete your personal data;
  • to request a machine readable copy of your personal data, which you can use with another service provider. Where it is technically feasible, you can ask us to send this information directly to another provider if you prefer; and
  • to make a complaint to a data protection regulator. You may contact them at: https://ico.org.uk/concerns/

To make a request in relation to any of the aforementioned rights, please email us at [email protected]

If you are unhappy with the way that we are processing your personal data, please let us know. The best way to bring this to our attention is by emailing us at [email protected]

Children

We do not knowingly use the Website to solicit data from or market to children under the age of 13. If a parent or guardian becomes aware that his or her child has provided us with information or may be receiving communications from us without consent of a parent or guardian, we ask that this be brought to our immediate attention. We will make it our priority to address this situation and delete information relating to a child as soon as practicable. In such an event, please contact us at [email protected].

Security

We will take commercially reasonable, appropriate technical and organisational measures to ensure a level of security appropriate to the risk that could be encountered via the use of our Website and services, taking into account the likelihood and severity those risks might pose to the rights and freedoms of our customers and other individuals who might be impacted.

In particular, we will take precautions to protect against the accidental or unlawful destruction, loss, or alteration, and unauthorised disclosure of or access to the personal data transmitted, stored or otherwise processed by us.

Please be aware that, while we make the security of our Website and your personal information a high priority and we devote considerable time and resources to implementing and maintaining robust information technology security, no security system can prevent all security breaches. By choosing to share your personal information with us, you accept the aforesaid and provide your information at your own risk.

Retention

In accordance with data protection laws and good commercial practice, we do not retain data in a form that permits identification of the person(s) to whom it relates for any longer than is necessary. Once the purpose for which information has been collected has been fulfilled, we will either permanently delete your personal information or remove all identifiers within it so that it is no longer personal data. We may use such anonymised data for research and/or business analysis purposes.

For example, where we download a CV from our third party talent management service provider, The Talent Manager (www.thetalentmanager.co.uk/), it will be kept on our servers (or those of our third party service providers) for no longer than necessary and, in any event, for a maximum of 12 months from date of download and deleted thereafter unless otherwise notified.

International Data Transfers

Our servers are located in the European Union and the information that we collect directly from you will be stored in these servers. We may also transfer your personal data to our third party service providers, many of whom may be located outside of the EU, operate from multiple locations including non-EU based operations or engage sub-processors located outside the EU.

There are agreements in place with all of our third party service providers to ensure that those parties process personal data using appropriate safeguards that meet the requirements of data protection laws. Such appropriate safeguards may include standard data protection clauses adopted by a data protection regulator and approved by the European Commission, such as the European Commission’s standard contractual clauses.

If you would like to find out more about these safeguards or if you have any other queries or comments in relation to this policy, please let us know by emailing us at [email protected].

Changes to this Privacy Policy

This Privacy Policy may be updated from time to time. We will notify you of any changes to this policy by posting the new version of the Privacy Policy on our Website. You are advised to consult this Privacy Policy webpage regularly for any changes.

Contact Us

Questions, comments and requests in relation to this Privacy Policy are welcome and should be addressed to [email protected]. Alternatively, you may address these to the Data Protection Officer at Wag Entertainment Limited, Leroy House, 436 Essex Road, London N1 3QP, United Kingdom.